Mahd Events — creating exhibitions, conferences and events

Craftinglasting impact

We create trade exhibitions, entertainment events and professional conferences, and grow them into brands that get stronger with every edition.

Explore projects Get in touch

Innovate
Develop
Deliver

Scroll

Who we are

We see every event as a complete brand: it starts with an idea that answers a market opportunity, and grows into a considered experience that brings audiences, exhibitors and partners together around clear value.

We develop our event concepts and identities and run their full cycle, from research and planning to marketing, operations and evaluation, to build projects that can repeat and grow and to strengthen their economic, cultural and professional impact.

Meet Mahd

A weaver at a traditional loom — Event innovation: from a market opportunity to a brand that grows

Expertise

Three fields we create in

Each field has its own audiences and partners. One method connects them, linking the idea to delivery and measured impact.

A hand fan behind boxed gifts and products on display

01 / 03

Trade exhibitions

Platforms that bring brands and exhibitors face to face with their target audience, supporting product showcases, relationship building and new business.

From our portfolio

Sakora Perfumes Ghonj Fashion G-Face Diplomatic Investment Expo Fundex Expo

Explore the field

A hand fan with a string instrument, a mask and coloured ribbons

02 / 03

Entertainment events

Experiences that bring interests, activities and interactive content together, building participation, enjoyment and connection with audiences.

From our portfolio

Tifo Sikkat Al Hai The Bikes Festival

Explore the field

A hand fan behind open books and a microphone

03 / 03

Professional conferences

Specialist platforms for exchanging knowledge, debating trends, improving practice and building professional networks.

From our portfolio

Accounting & Finance Conference G-Face Fundex Expo

Explore the field

Approach

How an event is developed and delivered

We run each event through seven connected stages, from understanding the market to evaluating results and developing the next edition.

01 / 07Before the event
Research & analysis
Understanding the market and audience, and identifying opportunities.
02 / 07Before the event
Idea & concept
A concept, an identity and a vision of the visitor experience.
03 / 07Before the event
Strategic planning
Plan, schedule, budget and performance indicators.
04 / 07Before the event
Design & development
Visual identity, spatial layout and content.
05 / 07Before the event
Marketing & sponsorship
Campaigns, PR, sponsorships and partnerships.
06 / 07During the event
Operations
Delivery and coordination on site.
07 / 07After the event
Evaluation
Reviewing results and identifying improvements.

Explore our approach

Portfolio

Brands we build to grow

Mahd’s portfolio holds brands and concepts across trade exhibitions, entertainment events and professional conferences. We treat each project as a brand with its own audience, identity, content and partnership opportunities, and develop it according to market needs and evaluation results.

All projects